And the winners of the FWA Awards 2014 are...
On January 15, were announced the projects awarded in the Favourite Website Awards (FWA) 2014. The FWA Site Of The Year 2014 award was for the digital production entitled "Sortie En Mer (A Trip Out To Sea)" corresponding to a great advertising campaign by the Guy Cotten brand. The creators of this winning project are CLM BBDO, Wanda Digital and grouek. This original advertising work stands out for the interactivity that encourages the user, since, by scrolling, he will have to interact with the video playback to join in the course of events. And the result is brilliant, because, through continuous scroll on the user device, it is set a terrifying analogy with the effort to stay afloat in the sea. In fact, it can cause that more of a bold viewer finishes literally exhausted.
This original advertising work stands out for the interactivity that encourages the user, since, by scrolling, he will have to interact with the video playback to join in the course of events.
Meanwhile, the FWA People’s Choice Award 2014 went for the multimedia production titled "FIVE MINUTES", created by UNIT9 and Filmakademie Baden-Württemberg. This project is another great ad campaign, in which the advertiser's G-SHOCK product is shown as essential for the development of the story.
Similarly, the result is outstanding because it also requires a great user interaction to participate in the progress of this short audiovisual story.
In the end, it seems that the creative trend of recent years is clear: power to the interactivity.